Joe Portnoy

Photography | Video | Editing | Creative Direction

About Joe

Cinematic storyteller and senior editor with 15+ years of experience transforming complex technical subjects into clear, compelling visual narratives. I bring advanced expertise in live-action production, editing, color grading, and motion integration, executing polished work under tight timelines and exacting specifications.

With foundations in marketing and data analytics, I design video with performance in mind—understanding how content lives across platforms, scales across channels, and drives measurable impact.

Featured Projects

Behind the Scenes of Women in Engineering panel discussion

Women in Engineering

In this project, I led creative direction and edited social media assets.

Lockheed Martin wants to attract more women so I wanted to create something that would stand out from the competition. Instead of doing a Zoom conversation, which is the standard now for most companies providing information about careers, we produced a discussion in one of the newly designed buildings on the Lockheed Martin Space campus.

We created beautiful story vignettes to use throughout the discussion and that can also be used to attract talent on social media and in email campaigns. We contracted a motion designer to design moving images that were used in our look live discussion.

We created 5 vignettes with different animated backgrounds

We created 5 vignettes with different animated backgrounds

Behind the Scenes of Vignette Shoot

Behind the Scenes of Vignette Shoot

Coolest Jobs in Space

The Coolest Jobs in Space campaign was the campaign I developed for Lockheed Martin. I wrote and edited the video while working in close coordination with the Space visual communication team.

The integrated campaign featured an employee engagement campaign to find the employees who would be the face of the campaign.

I interviewed and director the actors to produce over 130 unique elements to bring the campaign o life across multiple channels.

The video won a Bronze 2021 Summit Creative Award.

The Thomas B. Fordham Institute

As the New Media Manager at The Thomas B. Fordham Institute, I was responsible for all media production from creating videos to live streaming events to recording and distributing a weekly podcast. I also produced long-form documentary style videos on important education topics such as the 30th anniversary of A Nation at Risk (featured here).

I coordinated with four current and former Secretaries of Education as well as other principal leaders in policy and major U.S. school systems as well as the Ronald Reagan Presidential Library to secure archival footage for the project.

As part of the release, I live streamed a conversation with Bill Bennett, Secretary of Education under Ronald Reagan. I created the graphics and utilized a three camera system to produced the event.

On April Fools’ Day, The Fordham Institute produces a light-hearted video.

Education Law Center

I led the development of an AI workflow to write scripts for The Education Law Center. The videos were based on Robert Kim’s book, Elevating Equity and Justice: Ten U.S. Supreme Court Cases Every Teacher Should Know.

By developing this process, the communications team was able to increase their capacity to create social media video to grow their channels.

The AI workflow was grounded in the truth of the book and only minor edits were needed to complete the script. Once complete, I was able to edit the video and have it posted within a day.

Technologies used:

Make.com
ElevenLabs
Google Sheets
Premiere Pro
Captions app

Arthur Brooks

As Arthur Brooks’ Director of Marketing and Communications, I spearheaded his personal brand and content strategy using a data first approach that resulted in millions of views on his channels.

In this role, I coordinated with event stakeholders to ensure delivery of high quality video that would be edited into multiple pieces of content.

This video-first content approach resulted in huge growth on his platforms and laid the foundation for his book, Build the Life You Want, to become a New York Times Bestseller.

Go, Ollie, Go!

I was approached by Harbor Freight Tools for Schools (HFTFS) to create a short video telling the story of a project that was sponsored by HFTFS. As has been the case with pandemic era productions, this project was made using mobile phone footage, Zoom interviews, an on-location interview, and b-roll.

Let’s work together. Contact me.